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The big grocery chain around here recently introduced a new program where shoppers get $0.10 off a gallon of gas for every $50 they spend in the store, tracked of course through their "Advantage" card. You show the card at participating stations, and they take the discount off there.

The actual savings are nominal: spend $150, fill up w/ 20 gallons (the limit), and save what, $6.00? That's only 4%!

But wow, people have become much more serious about using their own cards. Participation must be near 100%.




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