* original The Microsoft Network (1994-1995) the MSN client that shipped with Win95 (instead of a web browser) that was meant as an alternative to the WWW; or similar limited portal services like America Online, CompuServe that are now obsolete
* portal websites with widgets like Yahoo, AltaVista, MSN (1996+)
* HTML5 web app store (btw. the Mozilla smartphone shown in the video already has an official Mozilla web app store)