I see that I am getting down voted for my sentiments, so perhaps I should better explain my experience.
I programmed an app that was featured in several publications including the Washington Post and coverage by one of the writers for the Guardian. These favorable reviews led to a handful of sales. If this were a web app, these valuable links would have given my product a real boost.
With the app store, there's almost no way for a third party to influence the discovery of your app. Everything is sold through the app store and Apple holds all the keys to the kingdom. Who knows what mysterious process they use to select their favorites, but if they don't select yours, that's pretty much it. No recourse. The web, on the other hand is much more open and many different people can influence and contribute to a developers success.
I thought the same thing. The app store page shouldn't be the be-all and the end-all for discovery. Instead, it should be the last step in the marketing process. A promotional website, along with using mailing lists and social media as funnels, would go a long way.
Web apps don't hope that people stumble across them because there happens to be a centralized directory. The same active promotion used for web apps should take place for mobile apps.
I programmed an app that was featured in several publications including the Washington Post and coverage by one of the writers for the Guardian. These favorable reviews led to a handful of sales. If this were a web app, these valuable links would have given my product a real boost.
With the app store, there's almost no way for a third party to influence the discovery of your app. Everything is sold through the app store and Apple holds all the keys to the kingdom. Who knows what mysterious process they use to select their favorites, but if they don't select yours, that's pretty much it. No recourse. The web, on the other hand is much more open and many different people can influence and contribute to a developers success.