Yeah, but have you seen the "race to the bottom" manufacturers offering their own brand cornflakes? It's certainly driving those big supermarkets out of business! Tesco Value Cornflakes? It's wrecking them!
(Only kidding; the market is large enough that different devices can cater for different needs and price ranges. There appears to be a trend to see something new in this industry and proclaim the demise of other businesses due to them not making this new product or offering this new service. It's short-sighted.)