Colbert raises a great point about the practicality of it though; why would you take the time to pour a beverage into the Vessyl just to get the same readings you could have obtained from the initial container?
I don't feel like calculating how much I poured into a cup every time, or manually journaling every time I get a drink. But it would be nice to know how much soda I've had in a day.
The only reason I can think of is the listed nutritional value isn't always accurate. Maybe I'm wrong, but I don't understand how this cup can be any more accurate than the label.
Honestly if I wanted to count calories and monitor my nutrition, I would rather speak to my phone what I'm currently eating and have it tally everything up. And I would gladly pay $10 for an app like that over $200 for a cup, so until someone can bring this technology down to $20-$30, I don't care.