what about the "strength of the Rap Genius Mission" makes you believe in giving hours of your time to them for free? When they have some kind of an exit with this product you will get nothing, they will get a fortune.
there is more to life than money. some people value being part of a community, helping others or creating their identity enough to spend lots of time on it.
money is a simplistic proxy for adding value to the world, try understanding value instead of money and you might get richer yourself.
I don't understand you.