"Moreover, a study by consulting firm KPMG last year found that American consumers would trust brands like Google and Apple more for self-driving cars than they would automakers."
Which reminded me of this from a while back:
"Early concept research had made it clear that cueing the GM name resulted in a substantially lower quality perception and credibility, whereas cueing a Japanese name (such as Sony) did the reverse."
"Moreover, a study by consulting firm KPMG last year found that American consumers would trust brands like Google and Apple more for self-driving cars than they would automakers."
Which reminded me of this from a while back:
"Early concept research had made it clear that cueing the GM name resulted in a substantially lower quality perception and credibility, whereas cueing a Japanese name (such as Sony) did the reverse."
http://books.google.com/books?id=OLa_9LePJlYC&lpg=PA1946&pg=...