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...is the leading provider of...

Unless you're McDonalds, Microsoft, or Walmart, this is guaranteed bullshit that just makes you look stupid.

For many cases, OP provides great advice. While some customers feel more comfortable with the stableness of a large institution, just as many feel more comfortable with the attention they'll get from someone small and hungry. For many of us here, we should use that to our advantage.




not necessarily, there are a lot of niche products where there is a small company that is the leading provider. Leica, for example, the leading provider of rangefinder cameras since the 20's. A perfectly true statement, but you won't find them in the fortune 50. There are many many more examples.




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