Reaching consumers is hard, even if you have the superior product. Facilitating such a transaction should make one proud.
The 'psychological exploits' are a marginal component, but again, why is it inherently bad for someone to feel good about using product x over product y, even if they're exactly the same?
What you are describing is more like a concierge. Hint: The person who pays is the person who's interests are being served.