I'd be very careful about the lower budget brand. It can easily affect the perception about your big budget brand. If it was me, I'd run the lower cost brand as a different business unit, with different name and sales team. If practical I'd share the back-room processes but in a way that it doesn't "leak" to outside parties.
On a related note, look at how much trouble Toyota went to when launching the Lexus to avoid it becoming an "expensive Toyota". Hyundai have tried introducing upmarket models, but to people it's still "just" a Hyundai. The website market is no different to the motor vehicle market, they are both more about perception and branding than the underlying technology.
On a related note, look at how much trouble Toyota went to when launching the Lexus to avoid it becoming an "expensive Toyota". Hyundai have tried introducing upmarket models, but to people it's still "just" a Hyundai. The website market is no different to the motor vehicle market, they are both more about perception and branding than the underlying technology.