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> The things that take off are usually created in a short time.

Fair enough, but that's totally anecdotal. A helluva a lot (<-- carefully imprecise) of systems created in a short amount of time also flop. Is a short amount of a time a cause of success? And who's to say they won't have an early access program to help build-measure-learn?

I do think the notion of putting such a long timeframe around a tech project is naive, but it could be done as a matter of any number of non-tech reasons (setting public/shareholder expectations of two separate companies first/foremost, as well as ensuring resourcing from three orgs).




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