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Good luck Moz.An exemple of what not to do is the Huffpo comment plateform.

It is so horrible they are downgrading to Facebook comments(which are horrible too but at least one can follow comments without context switching). I wonder who thought comments in popups were great UX,horrible and stupid.

Keep the think simple and readable.Dont over do realtime features.When I read something I dont want my eyes to be distracted with "X new comments" notifications. Dont over nest either. Limiting nesting levels is good for the discussion flow. And of course,the main job is to make moderation easy.




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