Edit: OP was claiming that the choice of Dan Sinker to lead the project was some how an uncritical fad pick because Sinker had been on the Colbert Report (years ago) & has a popular twitter account. Which is about as unfounded a speculative ad hominem as you can get.
You have no idea what you're talking about.
Dan Sinker ran an indie publication for years (Punk Planet), was a journalism professor at Columbia College in Chicago, and has been running the OpenNews project for 3 years during which time their fellows have launched projects like http://tabula.nerdpower.org/ . He also started projects like Tacofancy (https://github.com/sinker/tacofancy ).