The assumption is that the majority of this downturn is because facebook has reduced how many users even see the content... given how closely it correlates to the FB News Feed Algorithm releases.
Alas, FB doesn't expose views on normal posts, so we'll never know the actual numbers.
The consensus seems to be that Brands should post more often, as their posts are only being shown to legitimate followers half as often... :-(
Alas, FB doesn't expose views on normal posts, so we'll never know the actual numbers.
The consensus seems to be that Brands should post more often, as their posts are only being shown to legitimate followers half as often... :-(