I've been getting artwork together for new business cards, and found a company to print them. They sent me some samples of available paper types, and my first thought was that the card stock felt flimsy. And flimsy cards send the wrong message.
I've had really solid biz cards before (you could loid a office lock with them), and they suck because you can only get three of them in your wallet. But although a card is really just an information storage and transfer device, and paper stock really shouldn't matter, I can't bring myself to get wobbly cards. Like or not, how it feels also imparts information.
I've had really solid biz cards before (you could loid a office lock with them), and they suck because you can only get three of them in your wallet. But although a card is really just an information storage and transfer device, and paper stock really shouldn't matter, I can't bring myself to get wobbly cards. Like or not, how it feels also imparts information.