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My father told me that before and during the Depression there was a chocolate bar that sold for a nickel. The price stayed the same, but the size of the bar varied with the changing price of chocolate.




It's not clear why, but the fourth wrapper in the link (1906-1911) actually says "10 cents" (possibly the wrapper is slightly larger)


That actually seems like a good idea - as long as they market as "one nickels worth of chocolate".




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