On: 101 Ways to Save Apple (1997)

[enscr]

Most of them are very generic, pragmatic & terse statements. It depends on which side you are looking at.

> 14. Do something creative with the design of the box and separate yourselves from the pack.

99% companies would benefit from this.

> 10. Get a great image campaign

Sure, why not? That's true for every company, Intel, BMW, Microsoft, you name it. All want a great image campaign. Ultimately it's the product that makes the image campaign 'exclusive'

> 34. Port the OS to the Intel platform

That was an obvious one.

>> Apple switched to USB pretty quickly if I remember correctly

The 30-pin dock & then the lightning connector. Not exactly industry standard at both ends

[croddin → enscr]

>> The 30-pin dock & then the lightning connector. Not exactly industry standard at both ends

This was before the iPhone. They switched to USB on Macs at least. At that time they were using other proprietary connectors like ADB and Firewire.

[twoodfin → croddin]

Firewire (IEEE 1394) didn't show up on Macs until 1999, well after they had begun to support USB.

[alasdair_ → enscr]

>>> 34. Port the OS to the Intel platform >>That was an obvious one.

in hindsight, yes. At the time, many people thought it was crazy.

[enscr → alasdair_]

It was crazy but it was also the right way forward. People speculated & desired this for a long time.