On: 101 Ways to Save Apple (1997)

[mootothemax]

"1. Admit it. You're out of the hardware game. Outsource your hardware production, or scrap it entirely, to compete more directly with Microsoft without the liability of manufacturing boxes."

Good thing they didn't 'admit it'.

Isn't this essentially what they've done with Foxconn and the other China-based producers they work with?

[steven2012 → mootothemax]

No. What they meant is to be a software-only company, ie. compete with MSFT without the liability of hardware.

[jiggy2011 → steven2012]

But plenty of the other suggestions are about building hardware.

[Eric_WVGG → jiggy2011]

They're competing ideas from different industry-folk. There's a ton of contradiction in the article, and that was kind of the point.

[mootothemax → steven2012]

No. What they meant is to be a software-only company, ie. compete with MSFT without the liability of hardware

Disagree. Apple had half-tried and experimented doing this with the "official" clones programme, e.g. Power computing:

http://en.wikipedia.org/wiki/Macintosh_clone#Official_Macint...

http://en.wikipedia.org/wiki/Power_Computing

[mwfunk → mootothemax]

Right, they half-tried it. This item is telling them to go all in on it.