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Joel, this work appears to be heavily plagiarised in places. I've only had a quick browse, but it looks like you've cribbed content from UX textbooks and online sources. Some people would consider this unethical, particularly since you have something to sell on your site (your book on 'Persuasion, manipulation & brainwashing.').

The solution is simple, you need to clearly cite and link to your sources.

As well as making the source authors happy, this will be very helpful for readers who want to do further research.




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