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I admit, I don't agree with him, and I think that farm-to-table will always be a niche market unless we effectively isolate ourselves from world food demand / markets. The United States is the per-eminent food exporter in the world by no small margin. In addition to the profit motives that provides, we also incentivize production. Some of that is cruft, but quite a bit is also so that excess food can be used as a negotiation or power weapon. Who cares about money, we're at the bottom of Maslow's hierarchy of needs for the world.

That said, I do like his rationale thought process for how to produce meaningful change in a direction you want. Its like an engineering breakdown of how to motivate social change from a top-down, demand driven approach, and exploring the logical linkages for what types of change are mostly likely to be beneficial. Admittedly, this movement is already so viral that its probably an epidemic. On no, everyone will have access to fresh grown local food, and we'll continue as the world's grocery store. Still, its nice seeing good analysis applied to public wellfare.




I thought the point about demand driven change was really the key takeway, its really critical for people to understand the impact their spending habits have on the larger economy. Voting with your dollars is way more impactful than voting in elections.




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