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What's happening with Google Maps is reminiscent of IE6: a beautiful product appears, light-years ahead of the competition, and free. The competition in question, being light-years behind, and non-free, promptly dies.

Then the beautiful product gets frozen in place, and its team "locked up in a dark dungeon" (Spolsky, 2004), which creates a huge opportunity for (open) alternatives.

OpenStreetMap + Leaflet is to Google Maps what Firefox was to IE6... but there is still a very long way to go.




Frozen in place would have been more useful. Even just talking about the new UI, Google Maps has become a giant pain to work with.


Exactly. The problem is, Google has all these employees they need to keep busy, which translates into "upgrading" or redesigning products whether they need it or not. Products always suffer from this pattern.

It turns out that Google isn't smart enough to avoid the same mistakes made by the companies it supplanted.


In what year would you say Google Maps became frozen in time?




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