Lyft won't actually own the new luxury rides, which were
designed specifically for the company by West Coast
Customs. Instead, individual Lyft drivers are buying the
vehicles with some financial assistance from the company,
according to a spokesperson.
The move means Lyft won't have to deal with issues like
car maintenance or storage, and also maintains the peer-
to-peer element that has propelled the company. The costs
of the cars, and the total assistance offered by Lyft,
isn't being disclosed.
