On: Customers You Do Not Want

[namuol]

A grain of salt: these insights don't strike me as relevant if your market is over-saturated (i.e. end-user mobile apps, web frameworks, etc).

Appealing to a niche is -- as far as I understood it -- a good way to stand out in a "me too" marketplace.

Assuming the niche is large enough and isn't already satisfied by your competition, the real challenge is retaining those niche customers.