Why should people draw an arbitrary line between personal behavior and an individual's business life? Eich's personal issue was to support depriving thousands of people the right to marry one another, not just in statute, but by constitutional amendment. Why should thousands of people who find that reprehensible work to deprive him of something he wants?
Because everybody can find a position that they don't like that somebody else has taken. If we start dragging all these issues out and start boycotting everyone, it will rip the fabric of our society apart.
Why are we suddenly conflating all these things?