Much like Google, Facebook has been squeezing the advertisers rather than generating more/better impressions.
Revenue from advertising numbers for the endpoints (company with product to end consumer) are down across the industry, and everybody is trying to hide it. Once it becomes general knowledge, the advertising spend is going to drop and take the numbers from both Google and Facebook with it.
From my personal experience: I always run AdBlock/NoScript. I am APPALLED by web surfing when I don't have those. If I'm stuck on an iPad or my Galaxy, I want to hurl the pad across the room after 15 minutes. I have uninstalled apps just because the advertising was so intrusive (to be fair--those app developers don't want me either--I'm not the fish that will make their revenue).
So, now, I absolutely will not use web browsers on phones/pads unless I'm desperate (at which point ads will actively piss me off instead of get me to buy). Good job, advertisers. You've now ensured that you absolutely cannot reach me.
Revenue from advertising numbers for the endpoints (company with product to end consumer) are down across the industry, and everybody is trying to hide it. Once it becomes general knowledge, the advertising spend is going to drop and take the numbers from both Google and Facebook with it.
From my personal experience: I always run AdBlock/NoScript. I am APPALLED by web surfing when I don't have those. If I'm stuck on an iPad or my Galaxy, I want to hurl the pad across the room after 15 minutes. I have uninstalled apps just because the advertising was so intrusive (to be fair--those app developers don't want me either--I'm not the fish that will make their revenue).
So, now, I absolutely will not use web browsers on phones/pads unless I'm desperate (at which point ads will actively piss me off instead of get me to buy). Good job, advertisers. You've now ensured that you absolutely cannot reach me.