I'm inclined to disagree, simply because the social media reach being talked about has everything to do with people using Twitter and nothing to do with how Twitter will make money...
If you think Google is immediate purchase advertising, facebook is friend recommendation and branding advertising what is the purpose of advertising on twitter at the moment....
Any marketing with no directly quantifiable benefit is called branding. It allows big advertising managers to support their favourite sport without fear....
If you think Google is immediate purchase advertising, facebook is friend recommendation and branding advertising what is the purpose of advertising on twitter at the moment....