For business with a limited sales window and highly perishable inventory (bagel store in the morning), standing in line may be the bottleneck preventing more customer and order throughput. If the store is able to expand their capacity via an order ahead app allowing them to capture new sales they would not have otherwise gotten, 8% seems much more reasonable.
Of course, some existing customers and sales will also move in that direction, so the answer here may be, as is often the case, it depends.
What I find truly fascinating is that Square is(was) a "payments" company. Or, more specifically, a credit card terminal company. But this offering and their recent acquisition of BookFresh makes them more of a back-end for small business. They may be one of the few companies to have figured out how to sell to small business at scale.
Apparently the answer there is, find something small, complicated, and annoying... fix it. Build that toehold into a platform to take on the larger opportunity.
Of course, some existing customers and sales will also move in that direction, so the answer here may be, as is often the case, it depends.
What I find truly fascinating is that Square is(was) a "payments" company. Or, more specifically, a credit card terminal company. But this offering and their recent acquisition of BookFresh makes them more of a back-end for small business. They may be one of the few companies to have figured out how to sell to small business at scale.
Apparently the answer there is, find something small, complicated, and annoying... fix it. Build that toehold into a platform to take on the larger opportunity.