It seems to me that a startup of any kind should have some sort of tagline or side bar that explains it like I'm five. If I'm not an Ops person and I come across, this, then if I can't grasp what it is or how useful it might be right off the bat, I won't recommend it to my Ops person at work, right? I understand the target audience is DevOps, but I think every startup should have a simple-yet-accurate layman's explanation on the front page. If you can't do that, maybe your service is too complicated?
This is something I think most startups miss when they do landing pages, unfortunately. Even as a frequent Hacker News reader, I have no idea what's going on... and that really shouldn't happen. :(
The landing page hasn't dislodged me from my dinosaur ways.
Possible weekend project idea -- startup landing pages for the common man. A service to crowdsource/automate (and then index) the translation of buzz to something at least your or I understand in 5-10 seconds, a more lay person, say 30 seconds.
