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I don't know your specific metrics, but one way to consider it is to forget about money for a minute. If you were to use one of those metrics to judge how successful your users were, which would it be?

Intercom.io is a brilliant example of this. They could have priced a million different ways, but they chose to charge by active users on their customer's apps. Now I don't even care about the price, I'll be happy to be doing so well each time I go up one of their price bands!

"We think getting your whole team on Intercom is a good thing. And we think talking to your customers is a good thing too. So we won’t tax you for either. We charge you more as your user base grows. Our interests are aligned."




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