I don't see any evidence that they are going to abandon other devices. The Kindle Fire didn't stop them from releasing an iPad app for Amazon Video, for example.
In reality the number of platforms they need to target is fairly small. There is the iOS world, there is Android, Roku, and HTML5. The vast majority of TV and blu-ray player apps are the same HTML5 app.
I would be concerned if Fire TV and Kindle Fire became too popular that they might abandon/neglect the other apps, but that's not likely to happen.
I don't see any evidence that they are going to abandon other devices. The Kindle Fire didn't stop them from releasing an iPad app for Amazon Video, for example.
In reality the number of platforms they need to target is fairly small. There is the iOS world, there is Android, Roku, and HTML5. The vast majority of TV and blu-ray player apps are the same HTML5 app.
I would be concerned if Fire TV and Kindle Fire became too popular that they might abandon/neglect the other apps, but that's not likely to happen.