Why are you surprised by the result? It's distinctive, easily recognisable, and the keyhole makes it clear that the product's focus is on security.
"During this time, 83 people submitted over 100 designs . . . The winner, as promised, received $500; I decided to create a second prize of $100 for the designer of the other logo, in part as an apology for the time I took up asking him for revisions"
http://www.daemonology.net/blog/2013-12-16-tarsnap-logo-cont...
"During this time, 83 people submitted over 100 designs . . . The winner, as promised, received $500; I decided to create a second prize of $100 for the designer of the other logo, in part as an apology for the time I took up asking him for revisions" http://www.daemonology.net/blog/2013-12-16-tarsnap-logo-cont...
There's also a square version here: https://www.freebsdfoundation.org/donate/sponsors