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This service has been existing in Europe for a while. It’s not nearly as polished, though.

Yes, it requires a initial investment, but with a big insurance (fraud is rampant and breakage astounding) a bank would be happy to pay against easily re-sold inventory.

The key differentiating factor is the minimum rental time: you can offer any period, but One-day rentals require a different logistic than a year.

I would personally love to see a meaningful One-week option because my MBAir needs new batteries, and I can’t imagine stepping away from it more than a day. If Apple could afford that through its Official Repair Partner, I’d be a happy man.




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