Clearly, people are determining their "ideal" without doing the math. This makes it hard to take their opposition to "this change in distribution" seriously as well.
What this really shows is an increase in the frequency of 1-time events such as IPOs or sales. There is no value, one way or the other, in using cross-sectional data (this article) to describe longitudinal shifts (the rich get richer). It's just irrelevant.