It still doesn't change the fact that it's owned by a company that many despise and want nothing to do with, no matter how shiny their product may be.
I don't think anyone said FB was going to buy it and kill it. The fear, which is still valid, is that FB will turn it into a data grabbing, ad-deliverance product that's useless unless you're online and logged into your FB account.
You don't need a facebook account to use Facebook Messenger, Parse, Instagram, or Whatsapp. I don't understand why people are worried about needing one for the oculus rift.
In one fell-swoop, all the naysayers about the FB acquisition were proven wrong.
Love it!