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All of the ways I can see involve Facebook being a supporting cast member, not a lead star.

A question: does Facebook need to only be facebook.com?

After all, there are plenty of examples in other industries of companies doing unrelated things and making a go of it. Consider Hitachi TVs and heavy equipment.

Facebook could launch Facebook Games to coincide with Oculus' consumer launch, providing a Steam-like service to pick up and play VR games, day one. Integration from this standpoint could be as innocuous as "Log in with your Facebook account" along side "Log in with your Google account" or "create an account".




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