I don't think that's actually a contradiction as you imply.
The better people get at ignoring ads, the more effort you have to put into getting people to see them if your business is built around them. You can get into a bad feedback cycle where people try ever-harder to ignore your ads as you try ever-harder to make them un-ignorable.
The better people get at ignoring ads, the more effort you have to put into getting people to see them if your business is built around them. You can get into a bad feedback cycle where people try ever-harder to ignore your ads as you try ever-harder to make them un-ignorable.