I like the "criminals" language. It's unfortunate they need to use it, because it points out that many people think this sort of thing is more like youthful hijinks--a type of vandalism, say--as it was when the Internet was younger. Repeating the word criminals is an excellent way to change the tenor of discussion on this topic in the public mind. I hope all companies that are ddos'd will do it, until it becomes redundant.