Here are some ways I think this could be more concrete:
"we pay well"
What is the salary range for this position? If you have already hired into this role, what are you paying them? I'd say a specific number is important here, rather than "market rate" (if you say market rate, It's important to define it with a number).
"we don't expect anyone to work crazy overtime"
How many hours, on average, does someone in this role work a week? If you offer vacation, how much time off do you offer? How many paid days off per year? If you don't do those things (many companies don't do vacation time anymore), what are the average number of days take off per week.
"good engineers", "competent developers"
How do you define this? This is probably hardest of all, but if you already have someone in this role... what degrees do these workers typically hold? How many years of experience is typical? Could you share specific examples of interview questions, and what kind of response is required for an offer to be made? Could you share an example of a problem solved on the job that represents the kind of work someone like this does?
I asked theperson i was replying to if he could be concrete. If you agree with him why dont you tell me why in a concrete way? Or tell me what are you trying to prove and how, and I may give you concrete info.
"we pay well" What is the salary range for this position? If you have already hired into this role, what are you paying them? I'd say a specific number is important here, rather than "market rate" (if you say market rate, It's important to define it with a number).
"we don't expect anyone to work crazy overtime" How many hours, on average, does someone in this role work a week? If you offer vacation, how much time off do you offer? How many paid days off per year? If you don't do those things (many companies don't do vacation time anymore), what are the average number of days take off per week.
"good engineers", "competent developers" How do you define this? This is probably hardest of all, but if you already have someone in this role... what degrees do these workers typically hold? How many years of experience is typical? Could you share specific examples of interview questions, and what kind of response is required for an offer to be made? Could you share an example of a problem solved on the job that represents the kind of work someone like this does?