I like this idea of getting people to questions the labels they use to describe themselves: think about what "tribes" you're in, and why.
It also gets to a deeper issue that OP starts exploring at the end: ultimately, what really matters, is who are we helping? Who are our customers and what do they need?
It also gets to a deeper issue that OP starts exploring at the end: ultimately, what really matters, is who are we helping? Who are our customers and what do they need?