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adamhowell
on July 31, 2009
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Concentrate helps you work & study by eliminating ...
The can of concentrate is rough, too, the perspective's off. Plus it looks like a battery.
reggplant
on Aug 1, 2009
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I thought it was meant to be a battery with the message giving you more power to do your tasks?
dskhatri
on Aug 1, 2009
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I think he/she modeled it after the Minute Maid can (see below). It's a good point though: people outside Minute Maid's end markets may not identify with the logo.
http://www.freshdirect.com/media/images/product/frozen/fro_m...
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