On: Concentrate helps you work & study by eliminating ...

[adamhowell]

The can of concentrate is rough, too, the perspective's off. Plus it looks like a battery.

[reggplant → adamhowell]

I thought it was meant to be a battery with the message giving you more power to do your tasks?

[dskhatri → reggplant]

I think he/she modeled it after the Minute Maid can (see below). It's a good point though: people outside Minute Maid's end markets may not identify with the logo.

http://www.freshdirect.com/media/images/product/frozen/fro_m...