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There are a few things inherent in the design and policies of the app store that pushes prices to be low.

One is that there are no demos possible. You can't make an app that works for 30 days and then stops working. You can sort of do this by limiting the app and having it fully unlocked by in-app purchase. I really don't mind that model at all, because I just see it as a demo version.

Another limiting policy is that there is no upgrade pricing. The app is just the app.




This is actually possible on Windows Phone, and used extensively. It's the pretty version of having a lite/express/free and pro/full/complete app.


I believe that trials are allowed on the Google Play Store. I wish that these were more widely used with Android games.




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