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>What's with this attitude? How can you be innovative without failing 9 times out of 10.

Easily, by not making PR announcements before you succeed.

Plus, I don't think is an absolute that it's necessary to fail multiple times to get something innovative. Take for example Xerox Park for research. Or, in the market area, Apple.

>The iPhone wasn't new either - as in not a rehash of old ideas. But it was a new execution. These are all new executions.

Well, there are new executions that are ready to succeed, and new executions that are barely held together with chewing gum and wire. I don't think it's any service to the public to tout the latter to high heavens.




> Easily, by not making PR announcements before you succeed.

Oftentimes it's the PR that is the difference between success and failure.


Indeed, the question for many of these innovations is not wether they will work from a technical perspective but if they will work with the public.




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