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robbles on Feb 23, 2014 | parent | context | favorite | on: WhatsApp is down

You can pay users to join your service and download your app, but that doesn't mean they'll become monthly active users, which is the metric your business will be valued on.

This is a user acquisition tactic like any other - it doesn't get around the network effect that WhatsApp and others capitalize on to stay in the lead.

coldtea on Feb 23, 2014 | [–]

>it doesn't get around the network effect that WhatsApp and others capitalize on to stay in the lead

I've seen over 5 IM platforms rise and die (ICQ, AOL, MSM, etc), in the last 15 years, so this "network effect" is not that great a barrier...

sizzle on Feb 23, 2014 | [–]

Then make the payment after a predetermined metric is hit

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