What Is Your Startup's "One Sentence"?

[applecore]

http://jordancooper.wordpress.com/2014/02/21/developing-a-one-sentence/

[matryoshka]

'One sentence' is way better than an elevator pitch with today's short attention span. My one sentence at the moment is: my company, artisurn.com, helps people embrace what is inevitable with grace and lets them pick a memorial urn or keepsake that 'talks' to them.