> whether Whatsapp can retain their users, due to it's novelty or despite the lack thereof.
WhatsApp's been around for years; not sure what novelty you are talking about. It's a very classic and straightforward user-base argument: do I know anyone who uses it? Yes, then it's absolutely worth the six SMS it costs me; no? Meh. I personally had it for years, on and off, simply depending (internationally mobile) friends asking: “Communicate via WhatsApp?” It's about as obvious to subscribe as a all-you-can-eat SMS plan.
WhatsApp's been around for years; not sure what novelty you are talking about. It's a very classic and straightforward user-base argument: do I know anyone who uses it? Yes, then it's absolutely worth the six SMS it costs me; no? Meh. I personally had it for years, on and off, simply depending (internationally mobile) friends asking: “Communicate via WhatsApp?” It's about as obvious to subscribe as a all-you-can-eat SMS plan.