1) Covers a huge amount of devices. Yep, because j2me, but also because what could be the top-1 competitor, Apple iMessage, can't inter-operate between Apple and Android devices (very stupid tactic, it will get marginalized).
2) Does not require an account, so it is not bound to Facebook, Twitter, ... You may ask, what's the problem with having an account? That you capture in your use base non-social people. Hey mom, put this in your phone and we'll exchange messages for free.
3) Because it just works and is not bound to a specific social network / company, people see it as SMS that is both free (hugely important because of stupidly overpriced SMS are, and especially, were). And... an improved version of SMS because MMS are totally a fail: limited, costly, lame.
4) Add to this business smartness behind that: old users don't pay for premium accounts, no ADV, resist to the temptation of fixing what is irrelevant for the mass of people (security) if this impacts in any way the product aspect (no account, trivial recovery of the account if you change phone).
5) Add to this product/technology smartness: don't archive messages server side so the service runs with 1/100 of resources. No huge scaling issues.
So this is just a very very very well executed product, that was able to provide what users wanted, and this is why they did a 16B deal, not for the j2me app, every successful business is a mix of a number of critical things.
The ground that made this possible was the incredible situation where on the internet era you had to pay 10 cents to exchange 160 chars between two phones.
I agree, this is the real reason WhatsApp took off so quickly. Especially that it automatically uses your phone number as account-id and then goes through your address book to automatically populate your WhatsApp contact list.
No other Instant Messenger did that. It was always: Create account, exchange account-ids, add to contact list. This adds huge amounts of friction for a new service, and WhatsApp sidestepped this completely.
I use KakaoTalk occasionally and KakaoTalk also does the same thing, use phone # as acct, auto populate contact using address book and also suggests friends that you might want to add.
> Apple iMessage, can't inter-operate between Apple and Android devices (very stupid tactic, it will get marginalized).
Apple's iMessage works fine with Android in the western developed world where you can get unlimited/cheap SMS. Also android support won't help iMessage in markets like India where there are very very many feature (j2me) phones out there.
Apple and WhatsApp have different goals. FB is far more threatened by WhatsApp than Apple.
What's at question here is whether you think the emerging market telecom providers will ever see their doom and lower SMS pricing before WhatsApp, Viber and the like remove all their messaging income.
> Apple's iMessage works fine with Android in the western developed world where you can get unlimited/cheap SMS.
No, it doesn't. It works in simple cases as long as none of the iMessage participants invites someone else into the conversation and starts a group conversation. Once that happens you can only participate in the conversation if you have an actual iMessage client.
That isn't true. I'm in a 3 year old group chat with 4 iPhone friends and 1 Android friend and it works perfectly fine. The Android friend just gets text messages, the rest of us get iMessages.
1) Covers a huge amount of devices. Yep, because j2me, but also because what could be the top-1 competitor, Apple iMessage, can't inter-operate between Apple and Android devices (very stupid tactic, it will get marginalized).
2) Does not require an account, so it is not bound to Facebook, Twitter, ... You may ask, what's the problem with having an account? That you capture in your use base non-social people. Hey mom, put this in your phone and we'll exchange messages for free.
3) Because it just works and is not bound to a specific social network / company, people see it as SMS that is both free (hugely important because of stupidly overpriced SMS are, and especially, were). And... an improved version of SMS because MMS are totally a fail: limited, costly, lame.
4) Add to this business smartness behind that: old users don't pay for premium accounts, no ADV, resist to the temptation of fixing what is irrelevant for the mass of people (security) if this impacts in any way the product aspect (no account, trivial recovery of the account if you change phone).
5) Add to this product/technology smartness: don't archive messages server side so the service runs with 1/100 of resources. No huge scaling issues.
So this is just a very very very well executed product, that was able to provide what users wanted, and this is why they did a 16B deal, not for the j2me app, every successful business is a mix of a number of critical things.
The ground that made this possible was the incredible situation where on the internet era you had to pay 10 cents to exchange 160 chars between two phones.