I was speaking informally. To be more specific, I'm talking about the goal of Capital.
(Capital being not a person or an organization, but a different species in the world that is outside of our control. The emergent effects of the existence of capital. Which itself is the result of widespread enforcement of property laws.)
The goal of some businesses, yes. Not all. And even the ones that do have this as a goal only succeed to the degree that we, as customers, let them.