It's called price discrimination and it's common among many, many products and services.
If there was only one version then you'd either have to price it higher than the "cheap" version, which will lead to price conscious consumers choosing a competitor. Charge less and you're leaving money on the table from businesses that are happy to pay more.
It's the same logic behind "Senior Discounts" and coupons.
If there was only one version then you'd either have to price it higher than the "cheap" version, which will lead to price conscious consumers choosing a competitor. Charge less and you're leaving money on the table from businesses that are happy to pay more.
It's the same logic behind "Senior Discounts" and coupons.