I'll respectfully disagree. They are implying creation and ownership of an entire facility. They want to market themselves as being bigger and stronger than they actually are.
I guess hustling and bending the truth is rule 101 in marketing for start-ups these days, but it doesn't have to be like that.
When Blue Bottle open a new coffee shop, that's what they call it, an opening. If other coffee shops stock their coffee, Blue Bottle don't claim to have opened a new location, they simply say their coffee is available or served there.
Their announcement uses the phrase "Working with Equinix to ensure the highest quality facility". Since Equinix is a colo provider, that implies they're running in a colo.
If you read their FAQ (https://www.digitalocean.com/faq), they're pretty clear that their other datacenters are in 3rd party colos: "We have datacenters located in the NYC area (located in the Equinix and Telx datacenters), San Francisco (Telx), and in Amsterdam (TelecityGroup)."
I guess hustling and bending the truth is rule 101 in marketing for start-ups these days, but it doesn't have to be like that.
When Blue Bottle open a new coffee shop, that's what they call it, an opening. If other coffee shops stock their coffee, Blue Bottle don't claim to have opened a new location, they simply say their coffee is available or served there.