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I own a similar content network, but we have since broke it up into multiple niche properties to avoid having one massive neck to choke like Upworthy.

In the past fb has issued domain wide bans on properties I've owned if we were getting a little too savvy in exploiting their edge rank algo.

This "pass thru" traffic is amongst the least valuable on the internet, believe me, we have tried everything under the sun to monetize visitors, adsense, every ad network, affiliate, etc.

Believe it or not the best thing we've figured out is to use the authority of a massively viral website to help us rank terms in google on the backend. All comes full circle, lol.




Or you could use your powers for good.




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